Marketing Faculty Media Mentions

Shopping for car insurance can often be difficult, Tarun Kushwaha, professor of marketing, says that "customers need to examine their willingness to pay (monthly premium), risk averseness (probability of tickets/accidents), and sensitivity to service..." in an interview with WalletHub. 

Laurie Meamber, associate professor of marketing, says that “one common mental mistake people make when they use a balance transfer is to forget that the transfer does not reduce the total amount of debt,” in an interview with MoneyGeek.

Brett Josephson, associate dean for Executive Development, was on the Association for Federal Enterprise Risk Management’s podcast to discuss our Chief Risk Officer Program.

With technology changing how we shop, Gautham Vadakkepatt, director of the Center for Retail Transformation, notes that companies should utilize automation “and use our talented workforce in a context that actually adds value to the company.”

How can business schools train the most effective DEI leaders? Cameron Harris, assistant area chair of business foundations; Brett Josephson, associate dean of Executive Development; Benjamin Kessler, research communications and outreach officer; and Christine Landoll, director of business engagement, answer this in an article for AACSB.

Because of shortages, “smaller retailers might also see more people visit their stores or websites seeking substitutes or alternatives for gifts, [which means], there is an increased opportunity for smaller retailers to win over customers,” Gautham Vadakkepatt notes in an interview with Loudoun Now.

"In contrast to individual companies enforcing vaccine mandates within their company, government-directed vaccine mandates are beneficial in that they take this decision out of the hands of the retailer and, to a certain extent, level the playing field across retailers," says Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

What are the biggest Thanksgiving money-wasters? What are the most cost-effective days/times to fly around the Thanksgiving holiday? Laurie Meamber answers these questions in her latest interview with WalletHub.

Shipping for this holiday season will be difficult for some smaller retailers. "Indeed this holiday season can be make and break for many of them due to rising pricing, labor shortages, and supply chain problems,” says Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive

What are the pros and cons of no annual fee credit cards? “Another pro for no annual fee credit cards is the fit for light spenders and for those spending primarily on routine, everyday purchases such as food and gasoline,” says Laurie Meamber, associate professor of marketing, in her latest interview with MoneyGeek.