Marketing Faculty Media Mentions

Laurie Meamber, associate professor of marketing, is quoted as an expert in a WalletHub article on the best car insurance companies in Virginia.

To help consumers better understand the pros and cons of a wholesale club credit card such as the Costco Anywhere Visa Card by Citi, WalletHub interviewed a panel of experts including Marketing Professor Russell Abratt.

The best travel credit cards help cardholders earn free flights, hotel stays and other travel accommodations with every purchase made. Laurie A. Meamber, associate professor of marketing, is quoted as an expert in WalletHub's Best Travel Credit Cards guide.

Gautham Vadakkepatt, associate professor of marketing and director of the Center for Retail Transformation was named a Top Retail Influencer for 2023 by RetinkRetail. The list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.

Gap insurance is an optional type of car insurance that covers the “gap” between what a car is worth and what the driver owes on their auto loan or lease if the car is totaled or stolen. Laurie A. Meamber, associate professor of marketing, is quoted as an expert in WalletHub's Gap Insurance Guide.

“Macroeconomic factors like waning consumer demand and absorbed spending pullback is probably going to have an impact on all of retail, and amongst the retail sectors, I think apparel is going to be one of the sectors that is going to get hit the hardest,” said Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, in an interview with Bisnow.

How Kroger and Albertson's will mesh their approaches to automation is just one of many technology-related questions the grocery chains will need to resolve as they look to merge, according to Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Grocery Dive.

A number of retail mergers and acquisitions went awry in 2022. So what’s in store for 2023? "If this holiday season doesn’t go well, then you’re probably going to see more talks of mergers and acquisitions,” said Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years.