Costello College of Business Faculty Media Mentions

The Horizons Tracker blog wrote a piece on Assistant Marketing Professor Jiyeon Hong's research about writing more compelling creative appeals.

Maury Peiperl, management professor and co-author of a leading textbook on change management spoke to ReWorked about improving the 360-degree employee feedback process.

Marketing Professor Russell Abratt was quoted as an expert in WalletHub's October 2023 6 Best Credit Cards for Restaurants feature.

Some 29% of employees quit within a month of their first promotion. Victoria Grady, associate professor of management, talks to HR Brew about what HR can do to retain these employees.

RetailWire cited recent research from Lei Gao, associate professor of finance at George Mason University's School of Business, found that companies with a larger-than-average age difference between the CEO and other C-suite executives are more innovative on the whole.

Associate Marketing Professor Laurie A. Meamber gives her expert opinion in WalletHub's Best Credit Cards for Restaurants feature.

Former director of the Center for Real Estate Entrepreneurship Eric Maribojoc wrote an op-ed for Higher Ed Dive on what colleges can do to address the affordable housing crisis.

Associate Professor of Management Heather Vough appeared on the Academic Minute podcast to discuss the growing field of entrepreneurship education and how it could play a critical role in helping entrepreneurs correctly identify themselves.

Associate Professor of Finance Lei Gao was quoted in a Virginia Business article about top CEOs seeing flat pay growth in 2022.

The premise of isolating a particular investment trait to outperform the market may have seemed like a good idea, but the data say something else according to Finance Professor Derek Horstmeyer and finance students John Walton and Ben Korhnak in an article for the Wall Street Journal.