Costello College of Business Faculty Media Mentions

How are some brands able to ride the wave of macroeconomic expansions while others are better able to successfully weather contractions? In an interview with Phys.org, Marketing Professor Tarun Kushwaha talks about his new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.

"Ripping the band-aid off now and getting inflation in line will probably set us up for a better end-of-year result," says Derek Horstmeyer, finance professor, in an interview with the International Business Times.

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

"While cultural norms remain powerful barriers to change, research points to actions that women, and organizations, can take to boost women’s credibility and build their negotiating muscle," writes Suzanne de Janasz, management professor, and co-author Terri A. Scandura in a piece for Dialogue magazine.

The IRS has come under fire in recent weeks following the passage of the Inflation Reduction Act, which includes $80 billion in funding for the agency over the next 10 years, leading to claims the IRS will use these funds to pursue middle-class taxpayers. Not so, according to JK Aier, senior associate dean of academic affairs and global engagement, in an interview with Accounting Today.

Solar stocks are on the rise as the business landscape in the energy sector changes amid government pressure and an industry shift to more sustainable solutions, but Finance Professor Derek Horstmeyer says this shift was already set into motion by EV vehicles in an interview with Capital.com.

Can Royal Caribbean afford to pay 11.6% interest on its growing $1.25bn debt pile? Finance Professor Derek Horstmeyer shares his thoughts with Capital.com.

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more. 

The Inflation Reduction Act of 2022 will provide almost $80 billion to the Internal Revenue Service during the next 10 years to support a variety of expanded functions, including technology updates and administrative improvements that should make it easier for tax professionals and individual taxpayers to communicate with the IRS, according to accounting instructor Kevin Matthews in Accounting Today.

The Inflation Reduction Act includes increased IRS funding, which will eventually lead to more audits. But that's not necessarily a bad thing according to JK Aier, senior associate dean of academic affairs and global engagement, to Bloomberg. “Enforcement is always seen as ‘the taxman is coming for you,’ but it doesn’t necessarily need to have a negative connotation.”