Marketing

Born and raised in Paris, France, Ava Uppal, BS Marketing ’19, fondly recalls baking with her mother and turning simple ingredients into heartfelt memories. Now, as a part-time MBA student and a working mother of two, she’s a small business owner and author of a new cookbook.

You may have heard of the terms "user journeys" and "marketing funnels" before. Both are critical concepts to think about when developing and designing websites.

You may be used to thinking of content from a top-down view. However, content is not just a tree you navigate to reach the fruit. Content forms webs, networks that are forged by in-page links and other such connections.

Building marketing landing pages on SiteMasonry is as easy as building a regular page. OUB Digital Strategist, Kristin Heydt shows you how.