February 4, 2022A culturally-targeted social media campaign increases Hepatitis B (HBV) awareness among Korean Americans, one of the highest risk groups for an HBV infection, according to a new study from Dr. Alicia Hong, professor of Health Administration and Policy, along with Dr. Sojung Claire Kim, assistant professor in the Department of Communication, and Dr. Pramita Bagchi, assistant professor in the Department of Statistics.