ISOM Faculty Research

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.

Adding automation to manual labor changes the nature of the job, as well as the types of injuries workers routinely suffer.

A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.

While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.

Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.

China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.

In her off hours, Mariia Petryk, assistant professor of information systems and operations management, is using her data science expertise to help bring decentralized medicine to conflict zones—starting with her birth country, Ukraine.

New research suggests there’s at least one group of people applauding the collapse of local journalism in the United States: corrupt politicians.

With the right operational strategy, transitioning from selling products to delivering services can be the right move for profits, people and the planet. Ioannis Bellos, associate professor of information systems and operations management (OM)  and MBA Program Director at the Donald G. Costello College of Business, and Hang Ren, associate professor of OM at Costello, have published research exploring how servicization can live up to its massive potential.