ISOM Area Page

  • February 3, 2026

    Mariia Petryk, assistant professor in the information systems and operations management area, speaks with Retail Customer Experience about Walmart's growing partnership with ChatGPT, in an article titled, "The potential impact of Walmart's ChatGPT shopping strategy."

  • December 19, 2025

    Siddharth Bhattacharya, assistant professor in the information systems and operations management area at the Costello College of Business at George Mason University, takes an in-depth look at how advertisers can win attention.

  • Nic Huang is an instructional assistant professor within the Information Systems and Operations Management Area in the Costello College of Business at George Mason University.