Songjun Luo

Songjun Luo is an Associate Professor in the SEOR department supporting the MS DAEN Program. Luo’s teaching focuses on analytics, modeling, decision analysis and capstone projects.

Prior to joining Mason, Luo had been with ZS Associates for 26 years. ZS is one of the world’s largest consulting firms specializing in sales, marketing, and commercial issues using data-driven analytical approaches. Having joined ZS in its infancy and having been a Partner for 20 years with the firm, Luo had played multiple key leadership roles in the firm, including the project lead, client lead, global practice lead, and country business lead.

Over the 26 years at ZS, Luo had worked with over 60 clients in the US and in Asia in multiple industries such as pharmaceuticals, medical devices, insurance, media, and high-tech. Luo and his team routinely used statistical, simulation, and optimization methods in solving various sales and marketing problems, such as customer segmentation, pricing, forecasting, marketing mix, sales force sizing, resource allocation, performance evaluation, incentive plan design, and sales quota setting.

Luo enjoys sharing his experience in applying analytical approaches to business problems with students. Luo had taught summer courses at the School of Economics and Management at the University of Chinese Academy of Sciences for 14 years. He had also taught short courses at top universities in Shanghai, including Fudan University and Shanghai Jiaotong University

Degrees

• PhD, Management Science/Operations Research, University of Texas Austin
• MBA, Business Management, University of Northern Iowa
• Bachelor of Science, Mathematics, Guangxi University