George Mason University’s Student Lifecycle Transformation initiative, formerly known as “The Salesforce Project,” recently unveiled its new identity and has re-introduced itself as Patriot Connect. This is more than just a program name; Patriot Connect reflects a commitment to student engagement, campus community, and a unified university experience. The name change also represents the student engagement platform that Mason students, faculty, and staff will soon be logging into for student services such as advising and coaching.
Because students are at the center of everything Mason does, it was critically important to gather their input in determining a new name. Throughout January and February, students and project stakeholders participated in surveys and interviews, with approximately 240 voices contributing to the collective decision-making process.
Defining and renaming the program’s identity is more than a formality—it sets the foundation for success as the program moves into implementation. This shift to Patriot Connect will soon be reflected across all communication channels and resources, including the Patriot Connect webpage, stakeholder update emails, and other communications and resources. The evolution to Patriot Connect also marks the beginning of a new era in student engagement at George Mason University.
Patriot Connect is the epitome of what we’re after at Mason—a sense of belonging and connectivity—to each other, to the people who are here to support students, and to the Mason community. It's more than a name; it’s the way we seek to serve and support students in reaching their goals and thriving at Mason. Cultivating connections within our community and empowering students to access essential student support services lies at the heart of the project. I am delighted for our community to engage in Patriot Connect as a space to amplify Mason’s commitment to fostering meaningful connections to support services.
Sally Lorentson, Assistant Vice President, University Life
Questions? Visit the Patriot Connect webpage, check out the FAQs, complete the Stakeholder Engagement Form, or contact the Patriot Connect program management team.