Washingtonian profiles Ed Maibach's work in communicating climate change realities

"About 13 years ago, Maibach identified a TV meteorologist in Columbia, South Carolina, who was willing to use his airtime not just to provide tomorrow’s forecast but to show viewers how climate change was impacting their local community ... by the end of 2021, the Climate Matters network of meteorologists had penetrated into nearly every media market in the country, and Maibach had pioneered a promising new approach to a complex crisis."

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Written by Luke Mullins | Photographed by Jeff Elkins | Published on December 7, 2022