Setting a price for a product is one of the most important decisions a company can make. But all too often, it's treated as an afterthought.
Startups in particular have a habit of setting a price low to attract customers and never raising it, or keeping a feature free long after it's clear people will pay.
Join the Mason Enterprise Center for an upcoming workshop:
Pricing for Startups
Monday, April 22
4 to 6 p.m.
Mason Enterprise Center Fairfax
Registration for Mason students, faculty, and staff is $20 (a 50 percent discount). Use an @gmu.edu email address and promo code MASON. Register today.
Contact Gisele Stolz at 703-277-7701 or gstolz2@gmu.edu with questions.